Betty + Lola Interview Series #1: Zoe Kratzmann

Zoe: I don’t think that I am alone in longing for the outdoors during the last 12 months. I feel refreshed and enlivened by nature and this collection is a nod to that. it aims to capture a spirited sense of the outdoors with an emphasis on all things natural. prints such as our gorgeous meadow print are a beautiful statement of freedom and reference memories of relaxed bohemian luxe. modern, yet feminine pieces that are both graceful and versatile are key in SS21. 

 

Betty + Lola: All time favourite Zoe Kratzmann wardrobe staple?

Zoe: the entitle jacket is a seasonal staple for me. it’s works all year round with our mild QLD weather. I love that’s it’s relaxed and unstructured and cut in a natural fabric. I throw it over jeans and also dresses (both short and long) to add a little bit of polish. it’s perfect for my casual lifestyle.  

 

Betty + Lola: How has lockdown changed the way you run your business?

Zoe: I always say that I love a plan B and to plan for the worst-case scenario, so this mindset has been extremely helpful during lockdown and covid. I also love finding creative solutions to challenges. there are often so many paths and options that will get you the result you are after.

 

Betty + Lola: Once we can travel again, where's the first place you will go and why?  

Zoe: I had a trip to egypt and morocco planned last year with my mum and my brother which I was really looking forward to.  morocco has been high on my list for some time. I know I will get there eventually in the meantime cooking my favourite persevered chicken and green olive tagine will have to suffice.